F&I and Showroom Magazine - October 2014

Featured Articles Include:
* Social Media Blitz
* Delivering the Beef
* Preparing for the Advertising Police
* Stump the Pro: The 'I Can't Afford It' Objection
* Proceed With Caution

Read on to find:
* Social Media Blitz - John Elway's Crown Toyota reveals how it increased its Facebook fan base by 47% and generated 500 intent-to-buy actions in just two months.
* Delivering the Beef - The AFIP's executive director opens up about what he hopes to accomplish when he meets with the top brass at the CFPB
* Preparing for the Advertising Police
* Stump the Pro: The 'I Can't Affort It' Objection
* Proceed with Caution
* 4 Steps to CFPB Compliance
* The Perfect Handoff

DEPARTMENTS

Letters

Editorial

Developments

Stemp the Pro

Legal

AFIP

Ad Index

Mad Marv

F&I and Showroom Magazine - October 2014
$12.95