Read on to find:
* NADA 2015 - Sales at Your Fingertips -- The explosion in smartphone usdage among car shoppers put phone leads ahead of Internet leads at the close of 2014, a trend reflected in the deluge of mobile-ready offerings lining the aisles at NADA 2015
* Zurich Takes a Bite of the Apple - At NADA 2015, Zurich North America defied expectations by debuting an F&I process built around iPad technology
* Ready To Charge - Auto finance sources reveal that they, too, are focused on the customer experience, and say they are ready for what's expected to be another great year for auto sales
* Trading Placies - Ally Financial and GM Financial are both entering new phases in their evolution, and the moves they're making were on display at NADA 2015.
Letters So Here's the Deal
Developments Ad Index
On the Point Mad Marv