Read on to find:
* Your Online Reputation-Word of mouth has always been the dealer’s marketing tool, but the internet age has changed the rules.
* Doors Open for Below-Prime
* First Line of Defense- Karina Grile worked overtime to get Voss Auto Network’s stores in line with the industry’s newest rule.
* Getting Resourceful- The magazine catches up with The Warranty Group’s Michael Frosch to discuss F&I, automotive retailing and the road ahead.
* Direct Mail Mounts a Comeback