Auto Dealer Monthly Magazine - November 2014

Featured Articles Include:
* The Big Shake-Up
* 13 Keys to BDC Failure
* Drive Your Mobile Strategy to Success

Read on to find:

High Visibility - Tampa Bay Lighting V.P. Phil Esposito proves that constant contact keeps customers close.

Viewpoints

The Barbershop Mirror - Unaccountable mistakes at the OEM executive level have Ziegler trapped in an infinite loop of frustration.

Innovations - The industry's latest products and services push the limites of value for dealers and customers.

New Vehicles

A Million Reasons to Behave - A Missouri dealer will pay $1 million in punitive damages to a customer who sued for fraud.

Escape From Finance Island - Jason Heard lists three ways F&I pros can reconnect with their sales teams.

The Big Shake-Up: Former service tech and current general manager Steve Fox has made big changes at Lithia Chrysler Jeep Dodge of Santa Rosa, Calif., and his work is far from done.

Drive Your Mobile Strategy to Success - When mobile searches overtake desktop searches, your website must be ready.

Pick Up the Phone! - Sales pros must be trained to take every call or risk losing future business.

Dawn of the Compliance Age

New Tools for Web Conversion: Tech-savvy dealers are trying new ways to convert website traffice to leads.

Top 3 Questions for Your Service Manager

We Are the 64% - Nearly two-thirds of SF dealers are losing in-market customers to competing dealerships.

Auto Dealer Monthly Magazine - November 2014
$12.95