Read on to find:
On Target - A changing industry demands targeted marketing to cr buyers and dealers alike.
Viewpoints - Readers weigh in on down payments vs. loan-to-value and share BDC horror stories.
Giving Up the Ghost Pepper - Ziegler sweats out a column detailing the brand-identity crises facing the Cadillac, Ford and Lincoln marques.
A New Legacy - After learning the business from his father, Justin Russell hss blazed his own path at Washington's Legacy auto group.
Innovations - Four new game-changing products and services were designed to boost leads and increase sales.
Stick to the Script - A Minnesota dealer was hit with a lawsuit that proved the need to separate the service contract from the finance charge.
Customer Satisfaction Is Worthless - Jason Heard lists five keys to retaining repeat customers that won't show up on a CSI survey.
The Dealer for the People - At Key Hyundai, Jill Merriam and her brother, Jeffrey, are driving big sales, revenue and expansion with a personality marketing campaign and a business strategy borrowed from the world of high-stakes corporate finance.
Real Pros Don't Close - Lithia GM Paul Hathcer says closing tactics will soon go the way of the dinosaur - to everyone's benefit.
The Death of Disparate Impact - A federal judge may have dealt a death blow to the CFPB's use of the disparate impact theory of discrimination.
Break the Chains of Desktop Containment
Revolution Begins at Home Pages - Moving F&I to the front of the sales process may require dealers to rethink their website functionality.
Top 8 Tax Time Pitfalls
Everything in Its Place - Customizable workstations help create and maintain safe, clean, efficient service departments.