Read on to find:
Heads Up - The auto industry has yet to display the level of willful ignorance that threaten to destroy the NFL.
Viewpoints - Readers question the powers of the Social Media Superman and weigh in on the Santander settlement.
Twiice as Nice - After an inauspicious start to his career as a sales pro, Matt Reynolds has found lasting success and mastered the art of the two-car deal.
Quick Response - Check out four new products and services designed to drive traffic and save dealers time.
Look Who Emailed My! - Dealers nationwide are receiving alarming emails asking them to join the CFPB's Company Portal.
A Prescription for Attitude - G.P. Anderson returns with a wonder drug that increases F&I performance and will not cause drowsiness.
4 Elements of a Killer SEO and PPC Strategy - For dealers in very brand, a clear understanding of search engine optimization and Google rankings, pay-per-click ads, Web traffic analysis and key performance indicators will light the path toward establishing and maintaining a presence in search engine results.
Win the Game of Googleopoly
Who's Celling Whom? - 'Celling" and 'showrooming' are two means by which smartphone-equipped customers can communiicate with competing dealers, peruse their inventories and compare prices, trade-in offers, financing and F&I products, all without leaving your store.
Good to Great in 3 Easy Steps - Dealers who excel in special finance have three things in common: Their sales process includes timely vehicle sleection, their desking process allows them to structure dealers favorably, and their inventories are stocked with ideal - and bankable - SF units.