Auto Dealer Monthly Magazine - April 2015

Featured Articles Include:
* 4 Elements of a Killer SEO and PPC Strategy
* Win the Game of Googleopoly
* Who's Celling Whom?

Read on to find:

Heads Up - The auto industry has yet to display the level of willful ignorance that threaten to destroy the NFL.

Viewpoints - Readers question the powers of the Social Media Superman and weigh in on the Santander settlement.

Twiice as Nice - After an inauspicious start to his career as a sales pro, Matt Reynolds has found lasting success and mastered the art of the two-car deal.

Quick Response - Check out four new products and services designed to drive traffic and save dealers time.

Look Who Emailed My! - Dealers nationwide are receiving alarming emails asking them to join the CFPB's Company Portal.

A Prescription for Attitude - G.P. Anderson returns with a wonder drug that increases F&I performance and will not cause drowsiness.

4 Elements of a Killer SEO and PPC Strategy - For dealers in very brand, a clear understanding of search engine optimization and Google rankings, pay-per-click ads, Web traffic analysis and key performance indicators will light the path toward establishing and maintaining a presence in search engine results.

Win the Game of Googleopoly

Who's Celling Whom? - 'Celling" and 'showrooming' are two means by which smartphone-equipped customers can communiicate with competing dealers, peruse their inventories and compare prices, trade-in offers, financing and F&I products, all without leaving your store.

Good to Great in 3 Easy Steps - Dealers who excel in special finance have three things in common: Their sales process includes timely vehicle sleection, their desking process allows them to structure dealers favorably, and their inventories are stocked with ideal - and bankable - SF units.

Auto Dealer Monthly Magazine - April 2015
$12.95